Say goodbye to Road and Track

[Sebastian Gaeta]

Or is it the latest generation of sports car gearheads are getting their latest info all from the internet ?

Yup.

In reality, the latest generation of everything is getting their latest info all from the internet.

[Ashley Page]

Back in my magazine days we called it "Advertorial" and it was forbidden at our magazine, except for an occasional fluff piece on a shoe company, but never about music, which was the focus of the book. Would have made my job selling ads a lot easier, but I had to do it on charm and determination.

Posted twice - wasn't me it was this ipad

[Ashley Page]

Back in my magazine days we called it "Advertorial" and it was forbidden at our magazine, except for an occasional fluff piece on a shoe company, but never about music, which was the focus of the book. Would have made my job selling ads a lot easier, but I had to do it on charm and determination.

Never heard the term Advertorial before but I like it. Very prevalent in my business in the car mags and the trade magazines as well as the car tv shows. They are shameless about approaching you for the business errrr article they would like to publish about your product or company.

The advertorial has also spawned a large number of overnight "experts" in many fields.

Thankfully we have the internet, if used well enough, to help sort out the BS. I went to the barber shop a while back and the barber I go to had an iPad on his shelf. I said something original like "see you got an iPad". He said "that's the barber shop lie detector".